Access this item You must be logged in to view this material. There are various factors involved that the target customers were looking for like the type of packaging, pricing 2. Reason for this immense success is they have efficiently fill the market gaps, vertical integration gave them a good opportunity to save a lot of money and control quality at the same time. The company is fully vertically integrated as they have their own feed mill and producing their own bird. For this purpose Pakistani government is also seems supportive to help them grow outside the country. If our competitors Changes the prices it affects our sales.

The long-term missions are to be achieved through setting short-term objectives. According to a survey conducted by our group more people were found to be cautious about contents and taste of products they consume. Strategy and General Management. Click here to sign up. After defining the problems and developing a research plan we implement the research plan and our research and development department will we handling the affairs and interpreter the findings. Finance General Management Marketing.

Cite View Details Educators Purchase. Bell and Natalie Kindred Keywords: Cite View Details Purchase.

k&n pakistan case study

In sales promotions we will use different discount strategies, giving short term incentives in order to increase our sales. Other then advertising in newspapers and in magazines we will also advertise our product on bill boards and banners. Once cwse product achieved a position in a market and we set a good image in the consumers mind and we have a large number of potential buyers then we might increase our product price.

Log In Sign Up. Four basic objectives of absolute integrity, enthusiastic diligence, continuous improvement and high quality maintenance are at the core of all operations which provide an impelling urge for attaining perfection. We have decided hostilities students, job oriented men and women and teenagers.


(DOC) Case study on K N | Ahmed Ali –

Cite View Details Educators Related. Research Instrument Questionnaire was used as the research instrument as they are very flexible. Implementing the Research Plan: We prefer what our customer does as we value the healthy needs and desires of the locals portraying them into what we at our best.

k&n pakistan case study

They also support their chicken stores even they were proved costly in the beginning because this idea gives opportunity to deeply understand the sttudy behavior and to penetrate in the market. They also think that the company is greedy and they are charging more prices for ppakistan product.

After defining the problems and developing a research plan we implement the research plan and our research and development department will we handling the affairs and interpreter the findings. They prefer easy to use and quick to serve products in their meals.

We did research and collected primary data from people to find out that what the things that can affect the sales of. McLoughlin, and Mary Shelman.

K&N’s: Health and Happiness for Pakistan

We take the example of Islamabad city. So we should analyze the change and react to it accordingly. They just overtook all worse economic conditions in the Pakistan and build a very strong enterprise even the international visitors admired their performance. Basically these adjustment strategies are according to the taste, culture and the changing situation of the pakistam.

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Click here to pakisstan up. The hostilities require something that is ready to serve in minutes that is less time consuming but still full of taste and nutritious as they miss the taste of home made food and the working women cannot get time to prepare meals like chicken paratha that is very time consuming if completely prepared at home.


In wtudy section we made an analyzed check of the probability of the current segment sales and that expected for our product and whether we are able to generate the desired profitability. I think company is successful so far after facing worse economic and cultural problems.

Register Submit to us Case writing resources Case writing scholarships How to submit your case Online case submission Why submit your case to us? A very positive behavior of the target customers was observed. It was convenience sample as well as the divided mutually exclusive groups were approached as convenient.

K&N’s: Health and Happiness for Pakistan | The Case Centre, for educators

This is a factor which creates hurdles in decision making of consumers to adapt a product according to their needs. While dividing the market segments psycho-graphically we used the following: Electricity, price fluctuations and inflation are some-how being ignored for the time being as they are uncontrollable.

The products are characterized and allotted weights according to demand and necessity basis, which eventually forms the business portfolio. We also introduce sponsorships and discount coupons.